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Showing posts from June, 2025

How Dubai-Based Startups Can Compete with Global Giants Using PPC Smartly

In a competitive market like Dubai, startups often find themselves fighting with global giants that have huge marketing budgets. However, the wonderful thing about Pay-Per-Click (PPC) advertising is that it does not require a large amount of funds for generating results; a smart strategy will do. With the right PPC approach, startups based in Dubai will be able to not only effectively reach their target audience but also drive traffic and convert leads much faster than many big existing players. The following are the steps involved: 1. Start Local, Then Scale While those large companies can run campaigns that are not only suitable for the entire world but also quite general, local targeting is where you can outrival them. Use Google Ads’ geo-targeting to make your advertising efforts focused specifically on: Dubai-based neighborhoods High-income zones like Downtown, Business Bay, or Marina Emirate-specific keywords like “best coffee shop in Dubai Marina” or “Dubai custom web design”...

How Gen AI Tools Are Revolutionizing E-commerce Product Research in the UAE

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The UAE’s e-commerce scene is booming, expected to cross AED 39 billion by the end of 2025. With so much competition and customer demand shifting faster than ever, finding the right products to sell has become more critical and difficult. Enter the generative AI (GENAI)-UAE's business products change the technology to conduct product research, identify trends, and develop fast decision-making techniques. What is AI, and why does it matter in e-commerce? The generative AI refers to a system that can create materials, predict patterns, and generate insights on a large-scale dataset basis. In terms of e-commerce, Gen ai helps brands: Predict the trends before going to the mainstream Analysis of customer reviews and responses Product details and pictures The spot below is profitable with minimal manual effort For the vendors of the UAE, Shopify, Amazon.ae, afternoon, or even working on platforms such as their own custom stores, this is a huge advantage. 🔍 How GenAI Is Changing Produc...